Konami Australia Pty Ltd, a leader in gaming and systems technology, announced that its award-winning player loyalty and marketing system SYNKROS® has been selected by Progressive Venue Services (PVS) in Melbourne, Victoria Australia. This installation introduces a comprehensive selection of leading systems innovations to 15 of the company’s contracted venues in Victoria.
“We are extremely pleased to be working with Konami,” said Richard Whitehouse, director at PVS. “SYNKROS offers PVS a robust set of the latest marketing and player loyalty capabilities that our venues until now have never been able to leverage. PVS managed venues and their customers will now be able to benefit from a wide variety bonuses and offers, while leveraging SYNKROS’ integrated monitoring across gaming and non-gaming services.”
“As markets in Victoria continue to get more competitive with the introduction of loyalty and pre-commitment, SYNKROS empowers leading venue operators to continue to establish a unique competitive edge,” said Jay Bertsch, senior manager, business development at Konami. “Specifically, the system-delivered bonusing and an advanced level of customer segmenting to help empower venues with the tools required to standout and zero-in on critical audiences that directly impact long-term positioning in the market. This coupled with the backing and knowledge delivered by PVS places the venues supported by PVS at the very forefront of the Victorian Market”
PVS manages and supports more than 1,500 EGMs across 30 locations in Victoria. As Whitehouse explained, “SYNKROS’ analytical capabilities alone will allow us to have a more complete view of our venue’s customers. We will have the ability to offer more customized and therefore appealing rewards to individual patrons.”
“PVS is a sophisticated operator who understands how systems technology offered by SYNKROS can be leveraged to generate actionable, real-world insights that can be used to enhance patron experiences across the entire venue” said Bertsch. “SYNKROS will provide the benefit of real-time data on evolving market demographics combined with detailed, game performance giving them a true 360-degree view of their business.”
Those interested in learning more about Konami’s diverse range of systems products are encouraged to visit www.konamigaming.com
About Konami Australia Pty Ltd
Konami Australia Pty Ltd was established in 1996 and has built a reputation as a leading designer and manufacturer of gaming machines in a global market, providing a constantly innovative product range. Commencing as a manufacturer of gaming machines in Australia, it has expanded its market, exporting machines to New Zealand, Malaysia, Philippines, South Africa, South Korea and more. Konami Australia is a total solution provider that offers its technologically advanced casino management system, as well as industry leading gaming machines. For more information about Konami Australia Pty Ltd, please visit http://www.konamiaustralia.com.au/.
About Konami Gaming, Inc.
Konami Gaming, Inc. is a Las Vegas-based subsidiary of KONAMI CORPORATION (NYSE: KNM). The company is a leading designer and manufacturer of slot machines and casino management systems for the global gaming market. For more information about Konami Gaming, Inc. or the SYNKROS gaming enterprise management system, please visit www.konamigaming.com.
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About PVS Australia Pty Ltd
PVS Australia Pty Ltd (PVS) was established in April 2009. It is a licensed gaming service provider in Victoria and New South Wales. An application is currently lodged with the Queensland regulator for approval as a Licensed Monitoring Operator. PVS activities include design, development and rollout of gaming infrastructure networks. PVS specializes in managing wide area gaming networks primarily via ongoing gaming machine fleet management. This includes the acquisition, financing and supply of gaming machines, performance analysis and reporting, machine repairs and maintenance. Additionally jackpot services include design development, supply and management of jackpot funding pools. PVS also support ancillary gaming services including gaming room design and refurbishment project management, Responsible Service of Gambling (RSG) and other compliance programs, as well as Marketing Services including design and execution of trade promotions and loyalty programs.
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