In 2008, Casino Pauma, located in the Pauma Valley of California, purchased the Konami Casino Management System (KCMS). Since then, Casino Pauma has experienced an increase in business and productivity, which management attributes to the flexibility of the KCMS marketing applications. To build and improve on these successes, Casino Pauma recently purchased and installed the Patron 360 software suite. With Patron 360 in place, Casino Pauma is able to automate and schedule its group building and directly link those groups with incentives already set-up in KCMS, allowing them to analyze all of the property&rquo;s reinvestment activities and measure effectiveness.
“As we lay the foundation for our transition to a new property, this state of the art technological marketing tool will help us mine an ever increasing base of active players,” says Joseph Guiste, Marketing Director, Casino Pauma. “It will automate processes that traditionally require a huge investment of time. Therefore, more time will be spent in strategic thinking, analysis, and testing. We look forward to taking full advantage of Patron 360.”
Says Jeff Cohn, Director of Software Engineering, Konami Gaming, Inc., “In meeting with Joseph Guiste and the marketing team at Casino Pauma, it is obvious they have a genuine passion for what they do. Maximizing both the customer experience and a return on each investment is a fundamental part of every decision they make. We look forward to a long and successful relationship with our friends at Casino Pauma.”
About Konami Gaming, Inc.
Konami Gaming, Inc. is a Las Vegas-based subsidiary of KONAMI CORPORATION (NYSE: KNM). The company is a leading designer and manufacturer of slot machines and casino management systems for the global gaming market. For more information about Konami Gaming, Inc., please visit http://www.konamigaming.com
Leah Steinhardt, Marketing Manager
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