Not only does SYNKROS capture a wealth of statistics about your gaming operations and patrons, it gives you the power to use them. SYNKROS Business Intelligence offers a complete set of business intelligence tools that provide detailed reports and visual analytics to better serve your ongoing analysis of your entire enterprise. SYNKROS Business Intelligence provides a true 360-degree view of your patrons and your business. The end result – the ability to make informed business decisions that directly impact your revenue, operational efficiencies and customers’ experiences.

Patron Worth


Capture the true value of your patron and enhance the relationship.


Patron Worth Evaluation is a cutting-edge solution that defines and maintains a highly-configurable series of key performance indicators designed to assess patron worth across gaming and non-gaming amenities (hotel, retail, restaurants, golf course, etc.). This information is readily available to marketers, business analysts, floor personnel, executives, and virtually any position responsible for managing the relationship with the customer.

Uses may include database segmentation, reinvestment determination, or in-depth trending and analysis.

  • Utilizes existing POS and hotel interfaces

  • Easily generate a worth score for each patron in your database to understand the value of your customers

  • A percentile score (1-100) is automatically calculated for each patron every month, based on a configurable ratio of their Recency, Frequency, and Monetary Value – RFM and monthly scores are stored for in-depth, historical analysis

  • Score both gaming and non-gaming activity

  • Patron worth can assign a non-gaming score based on existing hotel and point of sale interfaces

  • Gaming and non-gaming scores are kept separate and can be used to determine an overall score, allowing you to quickly determine the relative total worth of each patron to your organization

  • Compare the average score of one group against another, perform trending analysis over time, or use the scores on the patron club form to assist with individual dispute resolution or aid customer service

  • Knowing your patrons is an essential part of your ongoing success and with Patron Worth you can easily identify your most valuable players, and use the information to your advantage

  • Minimal complexity

  • There is no separate warehouse or repository to maintain

Patron Worth
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