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26 Sep 2016

Konami and Acres Form Partnership to Advance the Casino Patron Experience

Author: twortham  /  Categories: Systems, Corporate  /  Rate this article:
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Las Vegas, NV — September 26, 2016

Konami Gaming, Inc. and Acres 4.0 announced a partnership designed to create more meaningful, interactive player experiences by delivering industry-leading Kai mobile solutions driven through powerful SYNKROS data interfaces. This collaboration brings the core strength of Konami’s award-winning casino enterprise management system to Kai’s intuitive employee mobile app so on-site staff are equipped with robust player loyalty and service information.

“Kai is an intelligent, mobile platform that was initially created to efficiently dispatch employees to gaming machines that needed attention. While operating Kai in dozens of casinos, we discovered players are often lonely and confused,” said Acres’ founder John Acres. “We discovered that only one in nine casino players actually interact with a property employee. We hadn’t realized that removal of coins also removed human warmth from the casino floor, and we are now convinced this issue has stymied growth.”

Under this partnership, powerful interfaces between Acres and Konami result in a tight coupling of Kai and SYNKROS to support a new generation of incentives and bonuses. These interfaces allow casinos to uniquely reinforce behavioral objectives and attract new players, while retaining cost efficiency.

“SYNKROS collects an amazing array of data about player behaviors that we can use with the strongest accuracy to innovate and improve their experience,” said Acres. “This collaboration between SYNKROS and Kai allows casinos to instantly recognize player activity and efficiently dispatch an employee to welcome, assist, or celebrate with each customer in accordance with their circumstance, spend, and personal preference.”

“Konami’s objective is helping its customers grow their business. One of the ways we can accomplish this is by partnering with best-of-breed providers like Acres,” said Tom Soukup, vice president, research & development, systems at Konami Gaming, Inc. “Acres and Konami are recognized as innovative, casino industry leading providers and through this partnership, we can enable our customers to generate loyalty by using the data collected by SYNKROS to create differentiated customer experiences for their guests through Kai.”

 

Those interested in learning more about SYNKROS’ award-winning product suite are encouraged to visit www.konamigaming.com

About Konami Gaming, Inc.
Konami Gaming, Inc. is a Las Vegas-based subsidiary of KONAMI HOLDINGS CORPORATION (TSE: 9766). The company is a leading designer and manufacturer of slot machines and casino management systems for the global gaming market. For more information about Konami Gaming, Inc. or the SYNKROS gaming enterprise management system, please visit www.konamigaming.com.


For Media Related Inquiries, Contact:
Tashina Wortham
Sr. Marketing Communications Specialist
702.419.6025

wortham0609@konamigaming.com


About Acres

Acres was founded by John Acres, the inventor of player tracking. Acres’ history of innovation is now creating future of gaming: solutions that enhance profitability with technology that is intuitive, robust, and helpful on an almost human level. Acres seeks to make modern business change easy for its casino industry clients, in order to drive competitive profitability. For more information about Acres, please visit www.acres4.com.

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