Las Vegas, NV, January 20, 2009
Patron 360 TM is seamlessly integrated with the Konami Casino Management System (KCMS), providing operators with a fully automated marketing tool which enables sophisticated targeted marketing strategies based on patron performance and behavior.
“We see the adoption of Patron 360 TM as an invaluable addition to our marketing strategy” says Robert Pokorney, General Manager of Sac & Fox Casino. “When combined with the Konami Casino Management System, the solution provides greater insight into our customers with less manual processes, allowing Sac & Fox to make informed decisions quickly that will improve both the overall customer experience as well as the bottom line.”
“We are extremely excited to be working with the team at Sac & Fox,” says Jeffrey Cohn, Director of Software Development for Konami Gaming, Inc. “This toolkit empowers the marketing department to be self-sufficient, customer-focused, and ready to quickly adapt to changes in the market or at the property.”
Patron 360 TM is a simple, intuitive toolkit designed specifically for marketers. As a modular product suite, the solution creates and trends customer segments, provides computer-generated recommendations for tiers, scores both gaming and non-gaming activity, and integrates directly into KCMS for automated incentive and reinvestment activities.
About Konami Gaming, Inc.
Konami Gaming, Inc. is a Las Vegas-based subsidiary of KONAMI CORPORATION (NYSE: KNM). The company is a leading designer and manufacturer of slot machines and casino management systems for the global gaming market. For more information about Konami Gaming, Inc., please visit http://www.konamigaming.com